Posts in the Blogs Category

Tip of the Week – 2016 06 28: You Need a Production Studio

I have visited radio stations that are a single room operation. On one side of the room is the computer, mixer and microphone; on the other is the transmitter! Of course, this is

Tip of the Week - 2016 06 22: The Power of the Pre-Interview

You have arranged your on-air interview. You have done your research. You have written down some of the questions you want to ask.

But there’s one final and very valuable source to check out

Tip of the Week - 2016 06 15: Do Some Artist Research

Have you run out of things to do before you go on air?

If you are a music station – you must never go on air without first doing this:

Artist Research.

It sounds

Tip of the Week - 2016 06 08: It's All About Relationship!

One thing I have learnt over the years is this…financial income – wages, donations, sales…all come out of one thing – relationship.

An employer will not take someone on unless they first know

Tip of the Week - 2016 06 01: Listeners Want to SEE What They are Listening to

It has always been the job of the announcer to say all the important information – station name, song title and artist name.

But, this is now the Internet generation. Listeners to Internet

Tip of the Week - 2016 05 25: Use Your Studio Phone!

The phone is wonderful. It can add so much value to your radio programme. It can connect your listener with people and views they might not normally get the chance to hear. It

Tip of the Week - 2016 05 17: Identify Your Station!

When a listener tunes in to your station, they want to know what they are listening to. If they don’t hear the name of the station within two or three songs, they may

Tip of the Week - 2016 - 05 - 10: I Beg Your Pardon?

Let me tell you a true story.

When I was young and indestructible, I loved music, and I loved it loud. Being a kind-hearted young rocker, I found the best way to have

Tip of the Week - 2016 05 03: Are You Nervous?

Many new announcers get very nervous about going on air. I know I dreaded my first air shift, for months before it happened. I even had nightmares about all the things that could

Tip of the Week - 2016 04 27: It's Not About You!

How exciting!  Your dream has come true.  You have been allocated an air shift on your radio station. Now you will be able to play all your favourite music – right?  Maybe!  Maybe

Tip of the Week - 2016 04 20: How to do a Great Ad-Lib

Websters dictionary defines ‘ad-lib’ as “to deliver spontaneously,” or “to improvise.” So…what’s the secret to doing a great ad-lib?

One word…preparation!

We see ad-libs on television from reporters and sports presenters. We hear great

Phone Numbers

“So, that event is happening at the High School auditorium, this Saturday evening at 7. To get a ticket, phone Jenny on 00812786410. You’re listening to Fast FM. Here’s a song from Justin

Tip of the Week - 2016 04 12: Walk in Two Worlds

Your job – above all else – is to be a friend to your listener. Not a super jock, not a know-it-all…just a human being that your listener can relate to. (Would you

The Best Way to Start a Great Career in Radio

Some people ask me…”What’s the best way to start a great career in radio?”

Is it…learn great voice control? Is it…know your music?

Here’s my answer:

“Make the announcer’s coffee.”

Happy broadcasting.


Tip of the Week - 2016 04 05: Talk to the Ear - Not the Eye!

Guess What? The eye and the ear are different! We all know this already. Right?

But, answer this question: Why do so many radio announcers insist on reading articles straight from newspapers, magazines or

Tip of the Week - 2016 03 30: What do New Announcers Find the Hardest?

When teaching new announcers about program presentation, what do you think is the thing they find hardest of all to manage?  What they are going to say next?  Which button to push?  How