An announcer presenting a radio programme, is in reality, a human relating to humans. It is a communication relationship. However, for a live radio programme to be effective enough to build that relationship,

Yes, we have all been there. You don’t feel well; you’ve had an argument with your spouse; you’re tired; your baby is in hospital; the car needs expensive repairs; the news lady has

One of the most important pieces of equipment in your broadcast studio is a mirror.

What? A mirror? What for, to make sure I look good before I go on-air?

Not at all.

There was a time when media consumers (ie: the ordinary person at home) was fully at the mercy of radio and TV programmers. In fairness, the programmers did the best they could to

With the rise of digital technology, a basic production studio is now well within the reach of most radio stations. By installing free software, utilizing hardware it already owns, and making some very

When I started in radio, I hated doing interviews. Even now, I’m not a natural interviewer, and doing them makes me very nervous. You too? Read on…

So, what are the keys for

This is not something you lie on when you want to hear some tunes! A music bed is instrumental music that plays while a voice is speaking. Many stations have music beds playing

I remember my first air shifts using automation software, back in the 1990s. It was, by today’s standards, a fairly basic system. All it could do was play, move and fade. It took

In order to achieve your programming goals, you want to get more people listening to your station, and once they are listening, to keep them listening. Simple…but not easy. Even the big, well-resourced

It happens to every announcer and every news reader. You are given a script to read, and it’s got some words or names…that you couldn’t pronounce to save yourself!

First of all, it’s

One lunch time, I was listening to the radio as I drove to a local shopping centre. The announcer talked about a feature coming up on that station. I arrived at my destination,

As an announcer, it is your job to come up with fresh content that is interesting, entertaining and relevant to your target audience. And…you have to do it every day!

Yes, of course,

So, the visiting rock star can’t come to you. You have to go to him for an interview. Sounds like you need a portable recorder. They are expensive though! Any more ideas?

If

We all want to improve in what we do. In fact, if we want job satisfaction, we need to keep improving. Of course, during the initial learning curve, there are many gains made.

Music is such an essential part of our radio station’s programme. We need to get it right!

When starting up, many stations make this mistake with their music:

• they add a whole

Your radio station has a target audience – probably a very carefully chosen target audience. This is the people your station is trying to reach with its programming. This is the group of