Guess What? The eye and the ear are different! We all know this already. Right?
But, answer this question: Why do so many radio announcers insist on reading articles straight from newspapers, magazines or web pages? It just sounds bad. Why? Because it was written for the eye, not the ear.
Don’t believe me? Read a newspaper article aloud, and listen to yourself. Do you speak to your best friend like that? Do you use those words? Would you put it that way?
Sure, your listeners enjoy your announcer content. And you already know what sort of content they like to hear. But, radio is not a printed medium. It’s an aural medium. You need to present information for the ear, not the eye.
So, here’s my tip of the week.
How did it go? How did they react? Does it need to be shortened? Does any part of it need more explanation?
Too much work? Did it take too long? You’re an announcer…this is what you do. This my friend, is called show preparation.
Go to it, enjoy it, and happy broadcasting. God bless you.
Thanks James, I find this very interesting as I do the station IDs and some voice tracks.