Automated Radio #5: Promotion


Success for a radio station, is getting listeners…and keeping them! One of the best ways of doing this, is giving them a reason to stay listening.

A station needs to promote its features and programmes, so that people will make a point of listening in at those times. Here are some ideas about how to do it.

1: Produce some Station Promos. A Station Promo is a commercial that advertises a programme on this station. It talks about the programme, maybe it includes a short clip from the programme, and it says the broadcast day and time. A Station Promo is usually 30 seconds in duration. Produce one for each of your programmes and features, and schedule one per hour, 24/7.

2: Produce some Promo Station IDs. A Promo Station ID is…a Station ID (see #2 in this series). The only difference is that it promotes a programme…like this: Keep your family fit and healthy. Family Care, weekdays at 10am and 8pm, here on XYZ Radio. Schedule them as Station IDs.

3: Record Voice Tracks (see tomorrow). Record hourly voice tracks that tell the listener what is coming up over the next 60 minutes.

4: Publish a Programme Guide on your radio station web site.

Anything you disagree about? Got something to add? The Comment button is below.

We’ll look at Voice Tracking tomorrow.

Happy broadcasting!

(0) Likes (0) Dislikes
Added: Thursday, September 14th, 2017
Added By:
Vote This:        

Category: Blogs

Your Vote