DON’T TELL WINNERS TO PICK UP THEIR PRIZES

DON'T TELL WINNERS TO PICK UP THEIR PRIZES

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Added: Friday, March 4th, 2016
Added By: VideoMaster
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Tags: contest, prizes, stations, winners

DON'T TELL WINNERS TO PICK UP THEIR PRIZES

Stations that require radio contest winners to “come pick up your prize” engage in shortsighted, foolish and self-destructive behavior that damages their brand image. Radio guru Dan O’Day explains.

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