Spice up your inventory of Station IDs, by using the voices of…your listeners.
You have the Station IDs featuring the radio guy with the silky-smooth voice; you have the Station IDs that feature segments of songs in your current playlist; and you have the Station IDs that replay the best impromptu moments on your station.
But here’s an idea to spice things up a little.
Get your listeners to tell you what they think of your station! After all, the best sales people are happy customers! Tap some of that enthusiasm.
Take a good quality portable recorder (I used my Android phone) to somewhere you know you will find some listeners. Ask them a simple question like: “Why do you like 93FM?” When they answer, get them to give you a full sentence answer: “I like listening to 93FM because…”
When you get the recordings back to the station, edit them on a programme like Audacity or Adobe Audition. Do all you can to ensure the voice is as clear as possible. Then, place a music bed under the listener’s voice (perhaps your station’s music theme), and end with your station’s ID person saying the positioning statement and name of the station.
There. A listener Station ID.
I did some of these for our Internet radio station. I was surprised how well they worked. Here is an example.
And of course, the people who provided voices are guaranteed to stay listening, to hear themselves on the radio!
PS: You could also do this by phoning up a listener and recording their comments off the phone line.