Tip of the Week: 2016 02 05 - How often is too often?

How often is too often?

Question: It feels like I’m reading this announcement way too often. Surely, my listeners are getting sick of it?

Answer: If your audience listens on average for a duration of fifteen minutes, then repeat important information every…fifteen minutes!

Ask your station manager if they know how long the listener is tuning in (on average) at your time of the day.

James
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: Monday, March 7th, 2016
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