02 Target Audience

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: Thursday, March 3rd, 2016
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: Managing Music for Radio

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02 Target Audience

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- Managing Music for Radio
Should Radio Stations Play Christmas Music 24/7?
01:49
12 Criteria for Selecting Music
04:50
11 Building a Music Library
04:55
13 Digital Music and ID Tags
04:39
15 The Rotate System 1: New Songs
05:08
14 The Importance of Familiarity
03:23
16 The Rotate System 2: Moving Songs
03:13
18 Hard Drive Programming
03:17
17 The Rotate System 3: Rotates and Categories
03:39
20 Generating Playlists Automatically
06:18
19 Hourly Clocks
07:35
01 Why is Music So Essential
02:33
03 Understanding Your Target Audience
02:44
04 Music Formats
02:38
06 Sourcing New Music
04:03
05 Programming Goals
02:40

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